Social Media for Builders
Have you been considering how you can promote your business effectively using Social Media?
Increasingly more construction businesses are using social media to promote their businesses. This has risen from 65% in 2013 to 90% in 2017 according to Construction Media Index.
Facebook is the leading social network with over 42 million users in the UK. Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile. So it’s essential to promote your business using social media.
Your prospective customers will often check for an online presence to verify that you are real before they employ you to undertake their project.
As you can see Social Media is an invaluable and inevitable tool for the modern builders which you need to master.
It can feel a bit overwhelming to know where to start so we’ve written a short guide to Social Media for Builders.
Here’s a comment from one of our Builders Bradley Goodridge of Bradley Building Services who features in our Social Media Guide:
“Initially we started using Facebook to get the odd photograph of a finished project out there, once in a blue moon, in the hope that prospective customer ‘might’ come across it at the right time! In hindsight it was poor use of an extremely effective advertising medium.
Now we publish regularly, showing multiple projects at key stages and ‘boosting’ posts to hit our target demographic consistently, insuring we stay at the forefront of their minds for when the ‘right time’ arises!
It also acts as an archive for people to look back on if they are considering using us, providing evidence of our abilities and, thus, building confidence.
I believe traditional advertising will and should always have a place in any business’ marketing strategy but social media is here to stay and, rest assured, your customers expect to be able to find you there!!
If I could give one piece of advice; don’t spread yourself too thin…different platforms work for different audiences, pick one or two and focus! Oh and consistency is key. :)”