Then you need to know their likes and dislikes. First off, what you think high value customers look for in a builder and what they actually look for are two very different things, so making assumptions is a risky business.


The cheapest doesn’t always win – the bigger spenders are weighing up other factors too. We share here what we’ve discovered to be true. Want to know what will set you apart from the competition? Complete the form here to download your free guide!