Want high value customers with profitable extension or new build projects?
Then you need to know their likes and dislikes. First off, what you think high value customers look for in a builder and what they actually look for are two very different things, so making assumptions is a risky business. We work with Better Business Group (BBG), who mentor building firms through customer research, competitor analysis and internal assessments, and they’ve taught us everything we know about expectations and perceptions.
The big news?
The cheapest doesn’t always win – the bigger spenders are weighing up other factors too. We share here what we’ve discovered to be true from BBG’s vast experience of surveying homeowners with higher value building projects. Want to know what will set you apart from the competition? Complete the form here to download your free guide!